Reasoned visual communication, for bold brands.
Visual communication, branding and consultancy.
Who are we?
A-to-B design is a Brussels-based design agency founded by Anne and Bregt. We've been around since 2008, although we were known as Reyser-Meiers design studio until 2019 (that pun-intended name caused too much confusion for anyone's good).
Anne combines A-to-B with her art practice, where she focuses on photography and mixed media. She has exhibited at, among others, the Verbeke Foundation. She's also a teacher at the University of Antwerp, teaching students how to use new multimedia techniques & graphic design tools. For 10 years, she was an art director at the Flemish broadcaster VRT. She holds a master in visual arts with a specialisation in graphic and information design from LUCA/Sint-Lukas College of Arts. She lives in Brussels.
Bregt combines A-to-B with something else. He has exhibited (socially reasonably acceptable) signs of eeriness. He's also a guest lecturer, but on a different continent and on completely unrelated topics. He holds a bachelor in recording arts and a half handful of law degrees. He also lives in Brussels.
We specialize in (re-)branding.
Our work usually starts with developing a visual identity in the form of a logo, a colour palette, fonts, and some graphic elements. From this, we draw up a style guide that determines the proverbial four corners of your visual identity.
Once there's a strong visual identity, the possibilities for applying it are endless. We design packaging, books, flyers, leaflets, posters, infographics, menus, presentations and so on – including on paper. We even design full events.
We of course also make websites. We usually do this using a content management system that we set up for you and then design to fit your visual identity. The benefit of this approach is that you can manage and add content to your website yourself. In the purely digital space, we also create templates for social media and digital newsletters.
In addition, Anne is an avid illustrator, whether digitally, on paper or in huge format with Posca markers on walls or glass.
When things need that little extra, we work together with freelance specialists to provide video, photography or extra copywriting, for example.
And on top of all this, we can also help you devise a social media and digital marketing strategy.
What do we do?
We stick to our baseline in what we do: we design reasoned visual communication, for bold brands. We don't believe in fads and fashions, but in design built on a solid foundation that reflects your brand values. That's why we first need to really understand your who, what, and why. We'll then do our research and come up with concepts, which we will turn into design. We believe that thought-through design grounded in your core rationale will make sure that your visual identity lasts a long time and can grow with you.