Blind Spots
Branding: Movie about the continued impact of colonialism
From a classroom in Wakiso, Uganda, to a train station in Antwerp, Belgium, Blind Spots tries to understand and fight against the continued impact of colonialism and anti-Blackness in the minds of the young and old, influenced by the education, culture, and institutions around them. Unpacking, overcoming, and challenging colonial, racist attitudes, and systems? Is this possible?Is this a dream, and what does it all mean without addressing our Blind Spots? These Blind Spots, are they merely obscurations of a visual field or the unconscious biases that sustain the plague of inequality, influence behaviors, and narrow visions? This film will confront you with your thinking in a non-moralizing way but with appropriate recognition and humor.
The branding winks at the visualization of an eye. It is about the all-consuming gaze of the white man, a gaze so big that you can no longer see what lies behind it. As the film progresses, this eye is gradually 'stripped down', so that ultimately more and more can be seen, as the initially dominant gaze always leaves more room for the rest and comes closer to the truth.
The colours reference to the two most dominant eye colors; blue and brown, and at the same time also a reference to the black and white person, through the use of both black/brown and white/grey:
The chosen campaign image of the white mannequin refers to the fact that even in Uganda, where the majority of the film is set, no black mannequins are used:
Thanks to Giulia Boggio for kindly donating her font Bastardo Grotesk, to support the cause of Eight & Blind Spots.
The promotional folder dives deeper into the topic with comprehensive background information, interviews & quotes. The design continues the idea of the circles, accompanied by powerful stills from the movie.
Highlights of the folder have also been converted into a one-pager website. See here.
Trailer & teasers:
In addition to print and digital applications, branding is applied throughout the film in the form of SVOs, location cues, infographics and chapter overlays.
Finally, Instagram templates have been created in Canva so that the project can take on its own life and provide even more context about the topic on social media, about and beyond the film.
