Crazy Money
Branding: Feature-length documentary on basic income
What happens if the inhabitants of a Ugandan village suddenly receive a basic income for two years, not a single string attached? Is free money truly liberating? The answer lies in the inhabitants’ personal stories. Their successes and tribulations illustrate the impact of one of the most daring projects in contemporary development cooperation. Their life stories unexpectedly prove to be all too familiar. They make us laugh. They move us. Blending in together, they create a colorful and poetic reality portrait, illustrating the big consequences of a small sum of money... Can you dream without money?
Animation © Dries Van Broeck
This branding symbolizes the storylines of the inhabitants of Busibi.
The storylines sometimes intertwine, sometimes separately; sometimes they stand together, and sometimes alone. Each specific line reflects a storyline, and thus acts as an "anchor" for the viewer (eg, in infographics or animations). Together, the storylines expose Crazy Money's story structure.
Due to the expressive typography (which can be easily "interwoven" by the storylines), the style is always dynamic.
